The world has since been evolving and fashion items and styles are not left out in this transformation. Looking stylish and attractive has become a trend in today’s world.
Moreover, wearing clothes and their accessories has changed from only a necessity of comfort to also a symbol of one’s taste. People’s fashion style can depict their lifestyles and attitude.
Tommy Hilfiger and Champion are two of the most popular lifestyle fashion brands on the market. These brands offer varieties of clothing apparel, shoes, and other accessories. But which one of them offers the best products? Is Tommy Hilfiger a luxury brand? Is Champion a premium brand? Which is more expensive?
To find out, keep on reading. I will be drawing an in-depth comparison between these brands that answers many of your questions. This comparison should help you make your choice.
Major Difference Between Tommy Hilfiger And Champion Brand?
One major difference between these brands is in their date of establishment. Champion is a very old brand that started over 100 years ago, while Tommy Hilfiger has been around for more than 35 years.
Another difference in these brands is in the varieties of products they produce. Tommy Hilfiger has a wider line of products they market and sell including jeans. Champion also has a good range of products, but they don’t make jeans.
In addition, Tommy Hilfiger is an expensive brand, although not generally a luxury brand. They offer a wide range of products that are at mid-range prices and also have very expensive products.
Also, Tommy Hilfiger sells their products in many different retail shops in over 100 countries. On the other hand, Champion is not an expensive brand.
Their products are considered affordable. Their products are also available in different shops and can also be gotten in online stores.
Why This Comparison?
Tommy Hilfiger and Champion are both unique and good brands in their way. But, they also have their drawbacks. So, it’s important I draw a comparison to give you an insight into what is obtainable in both brands.
This comparison will help you know about the quality, fit and comfort these products offer. In addition, it will help you make your choice in similar products they market.
History Of Tommy Hilfiger
The Tommy Hilfiger brand is an American lifestyle fashion brand that kicked off in 1985. This brand was formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc.
Tommy Hilfiger is the founder of this fashion brand and also the main designer to date. This brand produces and markets quality clothes, denim wear, and fashion accessories under the label: Tommy Hilfiger and Tommy Jeans.
In addition, they’ve several collections including men’s, women’s, kids’, and sportswear. They also deal in home furnishings.
In 2006, the private equity firm Apax Partners bought Tommy Hilfiger. Also, In March 2010, PVH Corp acquired this brand. The company has its headquarters in Amsterdam, Netherlands, and has focused on marketing its major collection in Europe.
Tommy Hilfiger is identified by the famous red, white, and blue logo. Initially, the brand focused on products influenced by founder, Tommy Hilfiger’s origin.
It included clothing with a preppy look and sportswear. But, these days they have a very wide collection of fashion items.
In 1990, Tommy Hilfiger got its break and came into the spotlight. This brand expanded and got the name, the 90s fashion brand.
The clothing became popular with hip hop music and many of the musicians trended in the Tommy Hilfiger collections. To date, the brand continues to stay on the market.
History Of Champion
The Champion is a popular fashion brand that started as early as 1919. This is an American brand that was established by the Feinbloom brothers as “Knickerbocker Knitting Company.”
In the 1930s, the company took the name “Champion Knitting Mills Inc. This brand is very popular for producing wear intended primarily for sports.
It started initially as a uniform brand, producing and selling its sweatshirts, sweatpants, and other sportswear to schools and sports clubs. Soon after in 1926, the US military academy adopted this product for their training exercises.
The Champion brand was acquired by the Sara Lee Corporation in the late 80s. Soon after, it produced uniforms for the NBA and NFL and other college teams.
This led to the brand’s popularity as a sports brand. This brand went on to produce sportswear for various sports teams. Their hoodies in particular added to their fame as they soon became street fashion alongside sportswear.
Their iconic logo also stood out and attracted many to their products. In addition, the champion Reverse weave also contributed to their fame. This style of weaving prevents shrinking in fabrics. In 2001, the brand signed a partnership agreement with Adidas for five years.
In the late 90s and 2000s, the Champion brand lost its popularity. But, in the last few years, it made a major comeback and became popular in retro fashion and 90s fashion. Today, their products can be bought in several retail shops and online stores.
Now, let’s delve into the comparison properly.
Tommy Hilfiger vs Champion: Head-to-Head Comparison
| Features | Tommy Hilfiger | Champion |
| Fashion items | A unisex brand with a wide range of products | A unisex brand with more focus on Athleisure |
| Luxury | Have a few luxury items, but generally not a luxury brand | A mid-range brand |
| Brand’s popularity | Very popular with more popularity than Champion | Very popular |
| Management | Founder and principal designer, Tommy Hilfiger
CEO of Tommy Hilfiger logo, Tommy Hilfiger Global, and PVH Europe, Martijn Hagman |
Leader, HanesBrands, Winston Salem, N.C
Vice president of the Champion brand in the United States of America, Maria Teza
|
| Culture | Known as the 90s fashion brand | Known as a sportswear brand |
| Style | American style with a twist of a preppy look | Retro style |
| Work Environment | Good working environment | Excellent working environment |
| Quality | Premium quality products | Premium quality products |
Fashion Items
Tommy Hilfiger brand is a unisex fashion brand that focuses on several different niches. They’ve got a vast range of clothing collections with their target audience being young people. Tommy Hilfiger markets its fashion products under the following collections:
- Tommy Hilfiger sportswear: they focus on people between the ages of 25 and 40 and bring to life American style to lift with different designs
- Tommy jeans: focus on young people between the ages of 18 and 30, their denim wear is quality made with a modern, casual edge.
- Hilfiger collection: their target audience is between the ages of 25 and 40. They produce timeless designs to meet the ever-growing need of consumers
- Tommy Hilfiger tailored: this collection deals with men’s sophisticated designs of suits They target 25-40 years old
The following fashion products are produced, marketed, and sold by Tommy Hilfiger across several online markets in the world:
- Designer clothes
- Jeans
- Underwear
- Tee shirts
- Leggings
- Sportswear
- Suits
- Footwear
- Bags
- Wallets
- Eyeglasses
- Watches
- Fragrances
Champion is also a fashion brand that produces several fashion items for both males and females. They lean majorly towards athletic wear for men. Their products include:
- Sweatshirts
- Shorts
- Hoodies
- Sweatpants
- Joggers
- Footwear
- Shirts
- Sweaters
- Jackets
- Bags
Both Tommy Hilfiger and Champion design quality products for both males and females. However, Tommy Hilfiger designs a wider range of products.
Luxury
Tommy Hilfiger is generally not a luxury brand. They’ve two lines and suppliers for this brand and Tommy Hilfiger Europe is considered a luxury brand. Their products run from affordable to very expensive.
However, they’ve few lines of luxury clothes. Also, their products are of good quality and they can be considered a premium brand.
Champion on the other hand is not a luxury brand, but its products are of great quality. Their products, especially their hoodies receive wonderful reviews on Amazon and other online stores. This brand is a mid-range brand with excellent quality.
Brand Popularity
Tommy Hilfiger is a very popular brand. Since its establishment in 1985, this brand has managed to remain afloat on the fashion market, producing and marketing timeless and quality products year after year.
Celebrity Models like Hailey Bieber have served as the brand’s face. They’ve also collaborated with Hollywood celebrities. Much of the brand’s fame is credited to the 90s when hip-hop hit the music industry.
Many popular singers appeared in this brand’s clothes. This gained them the label: 90s fashion. Their iconic logo color; red, blue, and white also gained massive popularity.
Champion once led the fashion industry, gaining massive popularity through their collaboration with several sports teams.
Since their establishment in 1919, they have made uniforms and sportswear for several academies. In addition, their hoodie and reverse weave technology added to Champions’ popularity and fame.
They partnered with the Adidas brand in 2001. However, this brand lost its fame in the late 90s and 2000s. But, they’ve made a major comeback and are still part of the leading brands in the fashion world.
Both brands are very popular, however, Tommy Hilfiger takes the lead here, having several retail stores across over 90 different countries with a strong social media presence.
Management
Tommy Hilfiger has several managers across the world. The brand is American-based and it’s marketed in several parts of the world. The brand was founded by Tommy Hilfiger and he is the Principal Designer of the Tommy Hilfiger logo to date.
The CEO of Tommy Hilfiger logo, Tommy Hilfiger Global, and PVH Europe is Martijn Hagman.
The Champion brand was established by the Feinbloom brothers. This American brand is currently the second-largest subsidiary brand under HanesBrands Inc, which got its origin from Sara Lee Corporation.
In addition, this brand has a Japanese subsidiary line. The leader at HanesBrands is Winston Salem, N.C and Maria Teza is the vice president of the Champion brand in the United States of America.
Culture
The Tommy Hilfiger brand has been identified as the 90s fashion brand for its iconic wear that hit the street in Grand style. They’re not a fast-fashion brand but stick to creating quality wear that mixes modern and classic styles.
They also put the environment into consideration as they create sustainable fashion, by making some of their products eco-friendly.
The Champion brand has been identified as a sportswear brand for its products and partnerships. They’re known for their innovative reverse weave technology, first cotton football jersey, and first hooded sweat.
They were also the first to invent breathable mesh shorts, the first reversible Tee, and the first supportive jogging bra. In addition, they are known for their quality items and the affordable prices they sell them.
Their materials are well-sourced, putting the environment and the people first.
Style
When you think of the Tommy Hilfiger brand, you think of the American style with a touch of the preppy look.
Tommy Hilfiger is known for their preppy-chic style as they originally sold clothes to schools. Another style identified with this brand is their signature sportswear. This feature a traditional sports style that is also suitable for everyday casual wear.
Their iconic logo sits at the center of their style and designs.
In addition, they’re known for their designer clothes that combine the classic east coast style and the trendy west coast style. Their slim-fit tailored suit offers a sophisticated style.
When the Champion brand made their step back into the fashion world, they came with their signature retro style that has kept many running to them.
This innovative American style has made them popular again. Champion also takes Athleisure to another level, by making them affordable and accessible to consumers. Their sportswear can be worn as stylish wear for everyday use.
Work Environment
The Tommy Hilfiger brand has set and reoriented its people strategy around five values- individuality, passion, partnership, integrity, and accountability.
The brand makes effort in creating a good working environment for its employees and customers. However, there has been a complaint about the customer service which is not strange for a company with many distributors.
The Champion brand puts effort into building a good working environment. They bring people together through partnerships; people who share in their core values.
They set codes of conduct that guide every sector of the brand. Also, they focus on building a good working relationship with their customers.
Quality
Tommy Hilfiger is a premium brand. They use excellent and reliable materials for their products. However, there has been a complaint from customers about the quality of some of their products.
Their bags especially has received some complaint based on the materials wearing off quickly. Tommy Hilfiger engages in Mass production and so quality cannot always be the same.
Also, there are many counterfeits on the market. But, generally, Tommy Hilfiger is a good and premium brand.
The Champion brand has branded itself as a quality brand with a good reputation. Their products are go-to-items for their very good quality at affordable prices. They use 100% cotton and other clean materials for their products.
The Tommy Hilfiger and Champion brand both designs quality products at good prices. However, I feel Champion does better in this Category with their Reverse weave technology that increases the durability of their products.
Conclusion
The Tommy Hilfiger and Champion brand are both quality brands that offer a wide range of products. They are both American-styled brands that are at the forefront of the lifestyle fashion industry.
However, the Champion brand is better in terms of style, quality, work environment, and price. But nothing is stopping you from checking both brands for their products as it all depends on your tastes and preferences.
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