Gap and Old Navy are two clothing brands that have been in operation for a long time. They both offer different types of clothes and they offer different price ranges to match their customers’ needs.
The major difference between Old Navy and GAP is the price range and the type of clothes they offer to their audience. Old Navy is more affordable than Gap, but Gap offers more fashionable clothes.
That also brings to the notice that they both also have a different target audience and different stores locations.
Differences between Old Navy and GAP
Old Navy and GAP ate both owned by the same parent company, GAP Inc. However, in a lot of ways, there are some big difference between these two brands which includes;
- Different target audience
- Old Navy offers American sizes while Gap offer European sizes
- GAP sells more expensive Jeans
- Old Navy offers more Jeans for all Body types
- GAP jeans are of higher quality than Old Navy
- Different target audience
- GAP has more retail stores
- Different logos
Both brands have differences in their target age segment.
For Gap, the brand’s age segment is males and females under the age of 17-25 years old, while the target age segment for Old Navy ranges from 13 to 35 years of age.
The typical family life cycle for a Gap customer ranges from teenagers and young adults to young married couples.
Above all, their customers are confident people, sophisticated, they seek not just trendy clothes, but also the best from the brand.
Young teenagers, single women, and men in a strict budget seem to be the major patrons for Old Navy, and of course, most notably married couples with kids; this comprises the common family life cycle for Old Navy.
All that most shopper wants are stylish clothing and the best value for their money.
Old Navy offers American sizes while Gap offer European sizes
The average size at Old Navy ranges from 0 to 16 (American Sizes) while Gap ranges from 00 to 24 (European sizes).
The sizes offered by each company reflect their different target market ad well.
The Gap brand offers clothes in sizes 0 to 24W for women and S to 3XL for men whereas Old Navy offers clothes from size 4 to 28W for women and S to 5XL for men.
GAP sells more expensive Jeans
The biggest difference between Old Navy and Gap is the prices – old Navy is less expensive than Gap, while the price of Gap seems to be a middle-income level, the price of Old Navy clothing is compatibly affordable.
Gap jeans cost around $70 while Old Navy jeans cost around $30 – $40 and it all depends on the style and size of the denim pant or jacket you’re looking for.
Because of the difference in price point, many of the items sold at Gap cost more than those sold at Old Navy.
Old Navy offers more Jeans for all Body types
Old Navy is a clothing retailer that focuses on affordable styles for all body types from straight to slim cuts for the whole family.
Gap on the other hand is a more upscale retailer with a wide variety of styles ranging from relaxed fit, boot cut, athletic fit, and skinny fit for both men and women.
While Old Navy has its styles available for the entire family, Gap focuses more on just men and women.
GAP jeans is of higher quality than Old Navy
Generally speaking, Old Navy clothing has lower quality compared to Gap.
Gap has a higher quality, a long lifespan, and a very much comfortable feel. Gap is committed to using 99% cotton and 1% spandex from more sustainable sources whereas Old Navy uses a very small amount of cotton and polyester leaving their clothing to wear down.
GAP has more retail stores
Gap has more stores located than Old Navy, with over 1000 stores, worldwide and 81 locations in the US.
As of 2017, Gap has over 2200 stores in around 91 countries and territories, in contrast, Old Navy operates about 1000 stores in the united state and Canada.
With Old Navy having fewer stores than Gap’s, it means that Old Navy has lower overhead costs than Gap does. Which ultimately means higher margins for the company.
The fewer stores at Old Navy also allow easier management and consistency throughout each store.
Different logos
Both brands also have different logos. Old navy had a sailboat logo and Gap had a blue square logo with the word “GAP” written in uppercase letters inside it.
Other differences include;
- Old Navy’s clothing has a more modern feel than Gap’s clothing; it appears that Old Navy is trying to attract a younger audience with its fashion choices.
- Old Navy offers a wider range of Petites and plus-size than Gap does
- Old Navy uses different colors and patterns in their clothing, while Gap focuses on more neutral colors and classic patterns
- Gap has high-end luxury items, like Burberry clothing, while Old Navy does not.
- Old navy is more of a budget retailer, while Gap is “a contemporary brand with heritage sensibility”
- Gap’s biggest flaw is how it takes several months to add new designs to their shelves meanwhile, Old Navy can make new styles available to shoppers sooner, for example, Old Navy recently debuted two new denim categories (Skinny jeans and vintage mom jeans), thanks to the quick-to-market process
- Old Navy has successfully made its roof for the whole family – you can simply get any item for kids, babies, and parents and which is something Gap is struggling with.
- Old Navy knows how to go about creating market content in the digital world, this is a feature Gap has tried to retail to customers.
- Gap has been in existence before Old Navy; Gap was established in 1969 and old Navy in 1994.
Similarities between Old Navy and GAP
The similarities between Old Navy and GAP are listed below:
- They both offer a wide variety of clothing
- Old Navy and Gap are sister brands
- They both try to keep a low price point
- Both brands offer family-friendly clothes
- Both Gap and Old Navy offer clothing for men and women
- They both have children’s clothes
- They both sell shoes
- Their prices are comparable to one another
- Both companies have an online presence
- They are both an American clothing brand
- They are both popular brands
- They both display their logo on their products
- Both Old Navy and Gap specializes in jeans
- Both Old Navy and Gap have an international figure
- Both brands offer discount prices and promo codes to their customers
They both offer a wide variety of clothing
One similarity between Gap and Old Navy is that they both offer a wide variety of clothing from shirts to jeans that they sell to their targeted audience.
Old Navy and Gap are sister brands
Both Old Navy and Gap are owned by the same parent company; GAP Inc. They are both located in San Francisco, California, United States.
They both try to keep a low price point
Both brands are known for selling out their products at a cost their audience can be about to patronize.
So, when it comes to purchasing their items, Old Navy and Gap have an affordable price tag for those who need them. You don’t have to break a bank before shopping for either brand
Both brands offer family-friendly clothes
Old Navy and Gap brands are known for manufacturing family-friendly clothes. Old Navy, which was established in 1994, is a clothing retailer that offers family-friendly clothes at cheap prices.
Gap, which was established in 1969, is also a clothing retailer that offers family-friendly clothes.
Both Gap and Old Navy offer clothing for men and women
Both Old Navy and Gap are apparel and accessories brands for both men and women. They make men’s clothing and women’s clothing as well.
At both brands, you will get the latest fashion essentials including jeans, dresses, jackets, etc.
They both have children’s clothes
Another similarity between Old Navy and Gap is that they both have children’s clothes available to purchase.
At Old Navy, it’s never a thing to regret when you shop for a newborn baby, and also the clothing is affordable, you will definitely get the baby fashion essentials ranging from bodysuits, jeans, onesies, t-shirts, and pajamas.
On the other hand, Gap has a session called “Gapkids” where you can get made to last, stylish, and comfortable kids’ clothes.
They both sell shoes
Both Gap stores and Old Navy stores sell shoes under their brand’s name.
At both brands, you can shop for men’s shoes and flip-flops and as well as women’s shoes in flats, pumps, sandals, and more plus kid’s shores that are well designed to be comfortable and flattering.
Their prices are comparable to one another
The prices of clothing at each store are comparable to one another as well, this means customers can shop at either company without breaking the bank.
Both companies have an online presence
After having more than 1000 physical stores and distribution centers, both brands saw the need to start reaching out to their audience online.
Whether you want to buy something got yourself or purchase a gift for someone, ordering online from both brands has become easy and quick.
They are both popular brands
Old Navy and Gap are popular names that are well known by young adults and teenagers.
Gap is a brand that everybody knows with its simple logo and a free attitude to formal wear, this brand is obviously loved by millions all over the world and has been the brand where you can buy everything.
Old Navy on the other hand is known as a brand that sells out for the entire family. Old Navy became the fastest retailer brand to get 1 billion sales within the space of 4 years after their first store in 1994.
They both display their logo on their products
You can easily differentiate between Old Navy and Gap, this is because their logo is always displayed on their manufactured items, a logo that looks very different but very much says a lot about the brand.
Both Old Navy and Gap specialize in jeans
The two brand specializes in denim jeans ranging from straight-Fit, Slim-Fit, Athletic-Fit, Relaxed-Fit, boot cut, and skinny fit for both men and women.
Both brands offer discount prices and promo codes to their customers
Gap and Old Navy have made it possible for their customers to get 30% off their purchase when they sign up for the store’s email list.
Additionally, customers also can get discounts on clothing, free shipping on any order over $50 with their credit card at either brand.
Which one will you buy, Old Navy or Gap?
This is an interesting question. Old Navy is a more affordable store, but Gap is known for its great quality clothes.
Thinking about which one to buy? I feel it all depends on the clothing I want to buy, there are a few factors I will consider when deciding whether to buy from Old Navy or Gap.
If I want to buy clothes such as jeans, then I will consider what the quality of the items would be and how they would fit. And Gap’s seem to come to mind when talking about quality.
If I want to buy an everyday item like t-shirts or button-up shirts, then the price point is probably my most important factor.
Gap has higher prices than Old Navy because their clothing is more high-end.
If I’m going to buy an everyday item like a t-shirt or button-up shirt then Gap might not be the best choice, probably because I do not want to spend money on something that will wear out easily because of the constant usage; Old Navy is better for everyday items because if its low prices.
I will buy Old Navy if I need something specific like a dress shirt or blazer, but given this, a second thought, do I really have to spend money on something of low-quality and won’t last long?
From this article, we get to see that Gap is known for their high-quality products, Old Navy on the other hand does not have good quality as Gap’s.
Their prices are usually cheap, their clothes do not last as long as Gap’s, and because quality matters a lot to me, and that’s why I would go for Gap, if not for anything but for their quality and the way they fit.
I do not have to spend more upfront, because Gap clothings are made to last and are worth the price tag. I’m willing to invest in high-quality clothes that will last a long time, so I will go for Gap over Old Navy.
Why I chose to buy Gap over Old Navy
Here’s why I chose to buy Gap instead of Old Navy
Gap has better quality
Gap jeans are made with higher quality materials and crafted with better construction than Old Navy.
For example, Old Navy jeans are made with cotton while Gap jeans are made out of a blend of cotton and spandex. The spandex in the fabric gives it stretch which leads to its great fit
Gap has a better fit
The fit of Gap jeans is more flattering than Old Navy, as they tend to be slimmer through the hip and thigh and have a more modern shape.
I love their variety of styles
Gap jeans come in a variety of styles, including boot cuts, straight legs, Skinny jeans, and more. Gap jeans offer more stylish options for men than Old Navy.
With Gap, there’s an option for every style imaginable including Slim-Fit denim to High-Rise denim.
Gap jeans are more true to size
When it comes to Gap, their jeans are more true to size when compared with Old Navy. Old Navy seems to be inconsistent with their sizing, smaller size jeans of Old Navy may turn out to be a bit big.
You can’t walk into Old Navy’s without trying the jeans on, you will certainly return those pants the next day.
When talking about who’s more true to size, Gap is. And this has made their customers confidently walk into the store because they believe the size will definitely fit.
Warranty
I thought of when my jeans might need a replacement and I found out that Gap jeans are much better than that of old Navy’s.
Gap offers free repairs or replacement for any damages done to the product except those made by intentional abuse or neglect. So I feel I’m on the safer side with Gap’s.
Conclusion
Both GAP and Old Navy’s brands are relatively comparable as they are both American retail brand that specializes in clothing, shoes, and accessories for men and women.
Although, Gap is more expensive than Old Navy because of its better fabric use in making their clothing. Some people say that you can tell the difference between the two brands as soon as you touch them.
I’ll say that if you’re looking to purchase a quality pair of jeans then Gap is your go-to, but if you are on a budget, then you should consider going to Old Navy.
It’s just a matter of the quality, price, and fit you’d want.
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